{"product_id":"johnnie-walker-black-label-blade-runner-2049-directors-cut-limited-edition-blended-scotch-whisky-2017-75cl","title":"Johnnie Walker Black Label Blade Runner 2049 Director's Cut Limited Edition Blended Scotch Whisky (2017) 75cl","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 30px;\"\u003eJohnnie Walker Black Label Blade Runner 2049 Director's Cut Limited Edition Blended Scotch Whisky (2017) 75cl\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new expression was created by Johnnie Walker master blender Jim Beveridge with the film’s director, Denis Villeneuve, with one eye on how whiskies of the future might taste.\u003c\/p\u003e\n\u003cp\u003eIt is a combination of more than 30 single malts and grain whiskies, blended in Black Label style, but with a smokier twist. Bottled at 49% abv – a nod to 2049, the year in which the new film is set – it is also stronger than the standard Black Label. \u003c\/p\u003e\n\u003cp\u003eBeveridge said: ‘I learned that film-making is much like blending – you have to constantly be committed to creating the best possible outcome.\u003c\/p\u003e\n\u003cp\u003e‘Johnnie Walker blending tradition dates back to 1820 and I’m honoured to carry on the legacy and collective memory of our other past blenders to ensure that the same whisky enjoyed today can be enjoyed responsibly in 2049.’\u003c\/p\u003e\n\u003cp\u003eThe original \u003cem\u003eBlade Runner\u003c\/em\u003e film was set in Los Angeles in the year 2019 and featured lead character Rick Deckard (played by Harrison Ford) drinking Johnnie Walker poured from a futuristic bottle.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBlade Runner 2049\u003c\/em\u003e director Denis Villeneuve said: ‘Like many fans, I remember the Johnnie Walker bottle from the first film, so it was a unique privilege to collaborate with Johnnie Walker on designing a totally original, custom bottle for the new movie.’\u003c\/p\u003e\n\u003cp\u003eSet 30 years after the original, Blade Runner 2049 stars Ryan Gosling, with Harrison Ford reprising his role of Deckard. The film premieres on 6 October.\u003c\/p\u003e\n\u003cp\u003eThe name of the special edition is a reference to the 1992 re-release of the original film, which featured a significant recut by director Ridley Scott.\u003c\/p\u003e\n\u003cp\u003eOne of the most iconic whiskies in the world; Black Label, and it is even more special as it has been bottled for the Blade Runner 2049 movie.\u003c\/p\u003e\n\u003cp\u003eCritic tasting note: \"A futuristic bottle design released for Ridley Scott’s replicant sequel set in 2049, hence the punchy bottling strength. Peat smoke, toffee caramels, fresh banana, and sliced red apple. Promising layers of fruit salad, grape, apple, citrus, and apricot are swept aside by an aggressive peppery attack, emerging to notes of bitter fruit, burnt rubber, and smoke. If this is a glimpse of the future, I’m stockpiling regular Black Label now.\" - \u003ci\u003e88\/100\u003c\/i\u003e, \u003ci\u003eWhisky Advocate\u003c\/i\u003e\u003c\/p\u003e\n\u003ch3\u003eAbout Johnnie Walker\u003c\/h3\u003e\n\u003cdiv class=\"banner wrapper\"\u003e\n\u003cdiv class=\"banner-container\"\u003e\n\u003cdiv class=\"banner-content\"\u003e\n\u003cdiv class=\"banner-content-inner\"\u003e\n\u003cp itemprop=\"description\" class=\"introduction\"\u003eThe biggest, and most iconic, blended Scotch whisky is recognisable the world over.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pagenav js-fixed\"\u003e\n\u003cp\u003eJohnnie Walker is one of the most instantly recognisable whisky names in the world, and the brand is the global best-selling Scotch, retailing close to 20m cases per annum, and being declared the most valuable premium spirit brand on the planet.\u003c\/p\u003e\n\u003cp\u003eFor many years Johnnie Walker offered Red Label and 12-year-old Black Label variants, but more recently the portfolio has been significantly expanded, and now also boasts Double Black (richer and smokier than Black Label), Gold Label Reserve, the 18-year-old Platinum Label and Blue Label. Blended malt Green Label has been reintroduced, and a succession of experimental releases under the Blender’s Batch has been seen in recent years.\u003c\/p\u003e\n\u003cp\u003eJohnnie Walker Blue Label is the rarest and most expensive expression in the range, and a number of variants have been produced, including a King George V edition and Blue Label 2015 Limited Edition Design. Closed distilleries have been explored via Johnnie Walker Blue Label Ghost \u0026amp; Rare releases.\u003c\/p\u003e\n\u003cp\u003eJohnnie Walker also has ‘Houses’ in a number of key Asian cities, such as Shanghai, Beijing, Mumbai, Seoul and Taipei, described as ‘multi-sensory embassies for luxury blended Scotch whisky’.\u003c\/p\u003e\n\u003cp\u003eTaken at face value, the much-used advertising strapline ‘Born 1820 – still going strong’ implies that the whisky originates from that date, but it was actually a year earlier that 14-year-old John Walker made his first steps towards building an iconic whisky brand when he sold the family farm.\u003c\/p\u003e\n\u003cp\u003eWalker opened his first grocery business in Kilmarnock, Ayrshire, with the proceeds and eventually began to sell and make whisky, but it wasn't until 10 years after his death in 1857 that his son Alexander introduced the company’s Walker’s Old Highland Blend, the whisky that was the forerunner of Red Label and Black Label, created in 1909.\u003c\/p\u003e\n\u003cp\u003eBy that time, the unusual square bottle, introduced by Alexander Walker in the 1860s, and its slanting label were already familiar to consumers, and in 1908 cartoonist Tom Browne drew the ‘striding man’ figure which through various incarnations has remained a key element of the brand’s imagery.\u003c\/p\u003e\n\u003cp\u003eJohn Walker \u0026amp; Sons acquired Cardhu distillery on Speyside in 1893, and the firm became part of the Distillers Company (DCL) in 1925, with DCL being acquired by Guinness during 1986. Guinness subsequently merged with Grand Metropolitan to form Diageo in 1997.\u003c\/p\u003e\n\u003cp\u003eDuring the mid-1950s Johnnie Walker took its place as the world’s best-selling whisky, a position it has occupied ever since thanks in part to major investments in marketing. These have included the £100m ‘Keep Walking’ campaign.\u003c\/p\u003e\n\u003cp\u003eBlue Label was added to the Johnnie Walker line-up in 1992, with Blue Label King George V introduced in 2008. Double Black was released in 2011, followed a year later by the Gold Label Reserve and Platinum Label variants.  Having been absent from UK outlets since 1977, Red Label made a return to its home market in 1983, and was relaunched in 2013.\u003c\/p\u003e\n\u003cp\u003eJohnnie Walker had retained a link to its ‘home’ town by being bottled in Kilmarnock, but Walker’s bottling plant there closed in 2012, with production switched to Diageo’s bottling facilities at Leven in Fife and Shieldhall in Glasgow.\u003c\/p\u003e\n\u003cp\u003eIn September 2015 Diageo unveiled Johnnie Walker's biggest global marketing campaign to-date. Named 'Joy Will Take You Further', the campaign is based on months of commissioned research into consumer behaviour and builds upon the brand's long-running 'Keep Walking' message.\u003c\/p\u003e\n\u003cp\u003eIn early 2016, Johnnie Walker Green Label – a blended malt aged for 15 years – was reintroduced four years after being axed from the range everywhere except Taiwan.\u003c\/p\u003e\n\u003cp\u003eRecent years have seen a spate of new releases under the Walker name, including White Walker in association with TV show \u003cem\u003eGame of Thrones\u003c\/em\u003e, a series of ‘experimental’ Blender’s Batch launches, and an exploration of closed distilleries under the Johnnie Walker Blue Label Ghost \u0026amp; Rare banner.\u003c\/p\u003e\n\u003cp\u003eIn 2018, Diageo revealed plans to spend £150m on upgrading tourism facilities, including a new brand home for Johnnie Walker in Edinburgh, and improved visitor centres at Clynelish, plus Glenkinchie, Cardhu and Caol Ila, representing regional styles present in Walker.\u003c\/p\u003e\n\u003cp\u003eThe three-storey Johnnie Walker Experience, located in the former House of Fraser department store on Princes Street, will include facilities exploring Walker’s history, a rooftop bar, an events space for cultural activities and a hospitality academy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e49% ABV\u003c\/p\u003e\n\u003cp\u003e75cl\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis product is not to be purchased by anyone under the age of 18 or drinking age in their country.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eWe reserve the right to ask for your identification should it be necessary to do so.\u003c\/em\u003e\u003c\/p\u003e","brand":"Johnnie Walker","offers":[{"title":"Default Title","offer_id":52792504582482,"sku":null,"price":679.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/9737\/9666\/files\/3958034668_f3b8ddc3-dc9a-42b2-815a-637819a112dc.jpg?v=1771973196","url":"https:\/\/whiskysituation.co.uk\/products\/johnnie-walker-black-label-blade-runner-2049-directors-cut-limited-edition-blended-scotch-whisky-2017-75cl","provider":"Whisky Situation","version":"1.0","type":"link"}