Jim Beam 100 Month Old Bluegill Game Fish Decanter Collector's Edition Decanter (1974) 75.7cl

From the 1950s to the early 2010s, Jim Beam created a range of ceramic decanters to hold its bourbon. Most of the designs were released in the '60s, '70s, and '80s to appeal to collectors. It was a clever marketing ploy to sell off their abundant supply of well-aged whiskey, which after the war seemed to be left unsold with the surging popularity of vodka.

It is estimated that Jim Beam used approximately 1,500 unique designs to bottle their whiskies during the golden era of ceramic whiskey decanters—from featuring high art to novelty pieces that would serve as conversation starters. The vessels were filled with Jim Beam bourbons, including Bonded Beam, Beam's Choice 8-year-old and 100 Months Old (8.3 years), and even up to 200 Months Old (16.7 years) for special releases.

Jim Beam's method of selling off their excess stock was incredibly successful. At the height of their popularity, there were reportedly around 200 whiskey decanter collector's clubs in the US alone. For some members, finding a specific bottle could become a lifelong pursuit.

Beam probably had a dedicated team responsible for designing the most innovative ceramic decanters they could think of. Regal China was also instrumental in bringing many of these creations to life. While some of these decanters were undoubtedly creative and visually intriguing, it is clear that not all of the ideas should have been given life.

These are tough to find these days however, we love them here at Whisky Situation!

40% ABV

757ml