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Macallan Concept 3 - Carson David - 2020 Release 70cl
Concept Number 3 is the third and final release in the Concept Series – a collection that fuses the artistry and expertise behind whisky making with creativity and culture.
Concept Number 3
The Macallan Concept Number 3 brings together whisky and design through this latest collaboration with David Carson, one of the most influential and revolutionary contemporary graphic designers.
Carson brought his perspective and unique style to the design of Concept Number 3. He was inspired by his time spent at The Macallan Estate working alongside The Macallan’s Whisky Maker, Polly Logan. Best known for his innovative magazine design, and use of distinctive experimental typography, David has designed the pack and label for the third and final addition to the Concept range.
David Carson’s ground-breaking work has been a powerful source of inspiration when making this whisky: vibrant, striking, refreshing and colourful. Polly Logan The Macallan Whisky Maker
The whisky itself has been created to deliver a richness from first fill sherry butts, enhanced by sweetness and freshness from ex-bourbon barrels, with balance and spice which can be attributed to the specially selected refill and virgin American Oak casks.
To bring his unique perspective to the design of Concept No. 3, David visited The Macallan’s 485-acre Estate in Scotland’s Speyside where he spent time with The Macallan Whisky Maker Polly Logan.
They discovered that a remarkable number of similarities define their approach to their respective crafts. Both are driven to revisit and evolve their work, creating greater depth by ensuring every element in their creations has a distinct purpose.
As a result, his unique, handmade collage designs for Concept No. 3 feature some very special touches to celebrate their shared outlook and methodology – including the incorporation of the letter P for Polly. Many of the colours used are also those found at The Macallan Estate on Scotland’s Speyside, with blue representing the River Spey and red reflecting The Macallan’s sherry-seasoned oak casks.
Polly, in turn, has drawn influence from David’s character and career when crafting Concept No. 3, to create an unusually fresh whisky, with a distinctive warm, golden hue that pays tribute to the graphic designer’s years on the USA’s West Coast.
The ABV was developed specifically to be 40.8%, after the pair realised that eight is their favourite number.
David said: ‘In some of The Macallan work, I very noticeably got into what I call “my zone”, where I was just clicking. It was all coming together so I’m not aware of time, or even where I am.
‘The Macallan people I’ve dealt with have been so open to exploring new ideas and to different types of creativity. Their obvious love for nature and where they work, the hand-doneness and the wooden casks – you have so much of that with The Macallan collaboration and I am very proud of it.’
The Macallan whisky maker Polly Logan said: ‘It’s been an absolute joy to work with David Carson on the creation of Concept No. 3. I was deeply inspired by his vibrancy, and drew on this to create a bright, fresh whisky.
‘Its pale yellow colour, which we’ve named Californian Gold, reflects David’s sun-soaked days as a surfer and it also reveals the citrus notes which shine through.
40.8% ABV
70cl
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